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May Chapter Meeting - Recruitment Radio: Smarter Strategies for Hiring and Retention
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May Chapter Lunch Meeting - Recruitment Radio: Smarter Strategies for Hiring and Retentio

When: Thursday, May 24th
11:00 am Registration
Where: RTP Foundation
12 Davis Drive
RTP, North Carolina  27713
United States
Contact: TSHRM Secretary

Online registration is closed.
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The best candidates for your current job openings are already working—but not for you.

Though some top candidates may have fallen upon hard times or been downsized, most are already doing a great job for their current employer. Traditional recruitment tools have not proven effective in reaching these passive job seekers. When you place listings in the newspaper classifieds or on job search websites, you only reach candidates who are actively job hunting. In essence, you’ve narrowed your audience to the current unemployment pool.

When you use radio, you can reach people who are gainfully employed and may be persuaded to switch jobs if the right one comes along. Radio is 40% more likely to reach these workers than internet job sites like or, and it’s 31% more likely to reach them than newspaper classifieds. Radio reaches 91% of newspaper readers who never read the help-wanted section. Though they’re not actively looking, they could be swayed by your compelling job offer.

Join us for this entertaining session to learn affordable, effective recruiting strategies you can use immediately. We will discuss:

·        How to use radio to recruit and retain better qualified applicants.

·        New trends and ideas on how to make better use of your recruiting dollars.

·        Strategies for using radio to increase current employee motivation, morale, and retention.

·        How to make better use of your company’s website for recruitment efforts.


Presenter Bio

Chris Stonick, President of Stonick Recruitment Incorporated, is one of the most dynamic speakers in the human resources industry. His energy, ideas, and enthusiasm will open your eyes and ears to a better way to locate and keep top talent without spending a penny more than your organization is currently budgeting. The way he likes to portray his style is: “I am here to entertain you and accidentally educate you.” 

For thirty years, Chris has helped organizations from Florida to Alaska institute common sense, theory-based radio strategy to recruit and retain employees. He has an 80-90% success rate in recruiting better qualified applicants and reducing turnover by 25% or more within one year. 

Chris earned a Bachelor of Communication degree and Master of Arts degree from the University of Miami Florida. While earning his master’s degree, he became a student recruiter for the university and traveled throughout the country. After graduation, Chris embarked on an illustrious career in the radio industry that included stops in Miami, Charleston, and Milwaukee, where he managed two radio stations (WMIL and WOKY). 

Milwaukee is where his career path as a national recruiting consultant and motivational speaker began. During his tenure, Chris’ radio stations were the first in the United States to have a full-time recruitment department dedicated to helping companies, schools, placement agencies, and clinical research firms with their recruitment efforts. The accolades were impressive. Within a year, Chris was featured in numerous articles; radio groups began to ask for his guidance. In 1989, Stonick Recruitment Incorporated was born. After 10 years of compiled successes, HR Magazine featured an article about Chris and his work, called “Turn Up the Radio Recruiting” (September 1999).

Over the past thirty years, Chris has spoken more than 1,000 times to various groups about recruiting and retaining employees and students using the radio, and he’s written over 70,000 ads. His unique blend of stand-up humor and straightforward talk is motivating, inspiring, and highly engaging.