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 Export to Your Calendar 3/26/2020
When: Thursday, March 26, 2020
Where: Map this event »
RTP Foundation
12 Davis Drive
Durham, North Carolina  27709
United States
Contact: TSHRM Secretary

Online registration is available until: 3/23/2020
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Is the tightening labor market and skills gap challenging employee recruitment and retention? You’re not alone. More than half of NC businesses had trouble hiring this past year. This session explores a proven strategy to help businesses of all sizes & industries promote a new initiate - Family Forward NC: family-friendly policies organizations can offer to improve child well-being and keep business competitive. Learn how your organization can leverage this initiative to help attract top talent, retain employees, increase productivity, and positively affect the bottom line. Leave this session with:


  • An understanding of the research behind the value of family-friendly benefits to employers and families. 

  • Shared experiences in offering family-friendly benefits in their workplace. 

  • Practical information to take the next steps.  




Lisa Finaldi is the Community Engagement Leader for the NC Early Childhood Foundation (NCECF), leading the NC Campaign for Grade-Level Reading and the Family Forward NC initiative.  She is an experienced non-profit leader at the state, national and international levels. Prior to NCECF, as National Campaigns Director at Greenpeace US, Lisa directed numerous successful environmental and public health policy initiatives.  Throughout her career, Lisa has brought together communities, businesses, governments, and organizations to shape cooperative efforts for change.  She has unified disparate voices to define and achieve breakthrough solutions to complex issues.  


Lisa holds a BS in Journalism from West Virginia University and a Certificate in Non-Profit Management from Duke University. She and her family live in Raleigh, is a past president of the Society for the Preservation of Historic Oakwood, a founder of NCWARN, and a founding board member of Raleigh City Farm, a one-acre urban farm in downtown Raleigh.



As owner of EBS Strategies, Emily Swartzlander knows how to create and communicate about meaningful, impactful community change. With nearly two decades’ experience working with and for mission-based organizations – including nonprofits and private and public founders – she understands community work from the inside out. Emily is an expert storyteller, a top-notch strategist, and an award-winning marketer who helps organizations of all sizes elevate and effectively communicate their work.


Prior to launching EBS Strategies, Emily was a senior program manager of community relations at Blue Cross and Blue Shield of North Carolina, where she successfully built and managed large-scale community investments for the biggest health insurer in North Carolina. Previously, she served as a reporter for The Associated Press and led marketing and communications efforts for three nonprofit organizations: The Duke University Talent Identification Program; the Greater Columbus Arts Council; and Thurber House. She has a bachelor’s degree in Journalism from Ohio University and a Master's degree in Business Administration from Ohio State University.